| WINDOW
STICKERS AND ON-LINE MARKETING; A POWERFUL COMBINATION
FOR USED VEHICLE DEALERS
Dealer Specialties
representatives provide full service to new and used
car dealerships by:
- Physically inspecting every vehicle.
- Keying into a laptop computer the vehicle make,
model, mileage, engine specs, features and options,
and price.
- Printing a customized, multi-color window sticker
and FTC-required Buyer’s Guide on site and applying
them to the vehicle.
- Transmitting all inventory data to Dealer Specialties’
operations center that same day, along with a digital
color photo they took on the lot.
- Returning to the dealership regularly to keep the
inventory up to date.
The vehicle data that representatives
electronically transmit to Dealer Specialties operations
center in Ohio is then rerouted overnight to the dealer’s
web site. The dealer can also specify that same vehicle
data be transmitted overnight to any one of scores of
national web buying service providers and major manufacturers.
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